Agnese Zeile

In this senior leadership role, I am responsible for developing, planning, and implementing commercial plans and strategies for company's Direct-to-Consumer (DTC) division.

Other responsibilities include managing capacity, overseeing market pricing policy, controlling revenue, monitoring expenditures, managing financial goals and budgets, and finally, ensuring proper team workload management.

I successfully drove double-digit eStore sales growth every year by implementing the following strategies:

• Developing and implementing Samsung branded channel (DTC) platform strategy
• Planning and executing online acquisition and advertising campaigns to increase company revenue and brand awareness
• Leading strategic projects to enhance Samsung's online customer experience and engagement
• Streamlining operations among departments to enable DTC channel revenue growth.

• Responsible for managing e-commerce operations, including performance management and succession planning of e-commerce team.
• Oversaw management of e-commerce retail shopping platform, utilizing variety of internal and external resources to ensure site functionality, optimization, and stability.
• Collaborated with internal partners such as marketing, IT, and store operations, and external vendors to optimize e-commerce growth and profitability, including promotional planning and forecasting to drive customer experience.
• Drove traffic to site through paid search, organic search, direct and display marketing, and email campaigns.
• Performed day-to-day processes, workflow, and prioritization and ensured that e-commerce unit meets or exceeds monthly goals including traffic, conversion, and site engagement.

Responsible for the online presence, as well as the management and growth of K-rauta e-commerce stores in Estonia and Latvia. Responsible for the sales drive behind the company's e-business as well as conveying a consistent online brand image.

Key Accountabilities:

• E-Store and Related Website Development and implementation of K-rauta global e-commerce solutions; create editorial and product content including appropriate imagery
• Development of E-Commerce - increase of web traffic, sales, conversion, and average order value via content marketing, SEO, e-mail marketing, and Social Media Campaigns.
• Establish, track, and analyze KPIs, report on trends, growth opportunities, assess resulting performance metrics
• Team management and communication - lead, manage and enhance performance of e-commerce team members, internal process development, and maintenance of internal communication.

Responsible for managing marketing, advertising, and promotional activities at company

• Plan marketing and branding objectives.
• Analyze market trends and recommend changes to business development strategies based on analysis and customer feedback.
• Devise strategies to drive online traffic to company website and manage online marketing activities including SEO and Social Media.

• Management of business initiatives from conceptualization to detailed requirement specification for Multichannel approach implementation project.
• Engagement of internal stakeholders to develop new functions, processes, and solutions. Working with relevant support units to develop and implement services.

• Process development and improvement management in investment product business area
• Investment product (investment funds, pensions, deposits) process maintenance, online sales strategic planning

• Maintenance of company accounting processes
• Gathered financial information, prepared documents, and closed books
• Financial analysis, tax planning, internal audits, and coordination of external audit