Ainita Kamša
Riga,Latvia
Summary
Strategic and creative Digital Marketing Manager with 5+ years of experience growing brands through impactful omnichannel campaigns, compelling content, and data-driven decision-making. Skilled in brand development, social media growth, influencer collaboration, and market analysis. Proven success in increasing brand visibility and engagement across digital platforms, launching go-to-market campaigns, and managing high-performing marketing initiatives end-to-end. Adept at coordinating website content, managing partnerships, and delivering consistent messaging to strengthen market presence and drive conversions.
Overview
8
8
years of professional experience
Work History
Global B2C Business Digital Marketing Manager
AranetIoT
Riga
05.2022 - Current
- Company Overview: SAF Tehnika product line. Markets: Worldwide (main focus North America)
- Develop and execute marketing plans for the Aranet B2C segment.
- Manage online marketing efforts, including social media, digital ads, and email automatization, and analyze their performance.
- Oversee influencer management and affiliate programs.
- Manage E-commerce activities and development.
- Support new product launches with go-to-market campaigns, marketing collateral, and launch events.
- Handle Amazon sales channel management, from inception to optimization (starting from 0 to 100).
Marketing Project Manager
Akropole Rīga
Riga
04.2021 - 05.2022
- Developing and managing the company's social media accounts in cooperation with an external partner, a SoMe agency.
- Developing and managing the company's web pages in cooperation with external partners.
- Organizing various marketing projects and events.
- Handling other ongoing tasks.
- Being a part of the team during the transition from Alfa to AKROPOLE Alfa.
Social Media Project Manager
Digibrand
Riga
07.2019 - 04.2021
- For various clients in the Baltic States: managed social media channels (Facebook, Instagram, LinkedIn, TikTok).
- Created content for brands such as Rexona, Lipton, Tefal, Krups and for national clients like DPD and Valmiermuižas alus.
- Led social media communication campaigns in the Baltics (e.g., Rexona 5000 Steps app, Krups Coffee Day).
- Managed European-level campaigns like the LIAA EDEN initiative.
Project Manager
Aina Muceniece Virotherapy Foundation
Riga
03.2018 - 01.2019
- Oversaw daily operations, finance, and patient support for a nonprofit healthcare organization serving cancer patients.
- Organized fundraising and awareness events, including “Climb for Cancer” and art exhibitions.
- Managed media relations and drafted press releases that secured coverage in regional outlets.
Education
M.A. - Communication & Media Studies
Riga Stradiņš University
01.2018
B.A. - International Relations – European Studies
Riga Stradiņš University
01.2017
Rēzekne Polish State Gymnasium
01.2014
Salnava Elementary School
01.2011
Kārsava Music & Art School
01.2010
Skills
- Digital and social media marketing
- E-commerce strategy and operations
- Amazon marketplace management
- Campaign planning and execution
- Influencer and affiliate management
- Email automation and CRM analytics
- Market research and competitive analysis
- Content marketing
- Go-to-market launch planning
- Content creation and copywriting
- Event and project coordination
- Stakeholder and vendor management
- Budget management
- Digital advertising platforms
- Campaign optimization
Languages
Latvian
First Language
English
Proficient
C2
Russian
Intermediate
B1
Websites, Portfolios and Profiles
https://www.linkedin.com/in/ainita-kamša
Timeline
Global B2C Business Digital Marketing Manager
AranetIoT
05.2022 - Current
Marketing Project Manager
Akropole Rīga
04.2021 - 05.2022
Social Media Project Manager
Digibrand
07.2019 - 04.2021
Project Manager
Aina Muceniece Virotherapy Foundation
03.2018 - 01.2019
M.A. - Communication & Media Studies
Riga Stradiņš University
B.A. - International Relations – European Studies
Riga Stradiņš University
Rēzekne Polish State Gymnasium
Salnava Elementary School
Kārsava Music & Art School