Alexander Pervil

COMMERCIAL ACHIEVEMENTS:

+10% growth in Gross Margin (GM) of the E-Commerce channel following research and recommendations on promotional activities;

-5% wage costs reduction in retail stores by through comprehensive research and optimization;

+3% enterprise sales increasing after analyzing and implementing a fast leader re-ordering methodology;

+1.2% enterprise Gross Margin (GM) growing through the implementation of a Markdown optimization tool;

PLANNING :

• Highly-detailed Strategic (10YbY) business and financial planning of multi-brand company (Offline/E-Comm/Marketplaces/Wholesale) assuming macro-statistics and the Executive targets
• Annual/Seasonal financial budgeting using top-down and bottom-up targeting and verification (is made by distribution channels in depth of shop/week or E-commType /week)
• Strong focus on P&L
• OTB/Buying financial budgeting assuming Business objectives and current stock
• MFP (Merch-Finance-Plan) as a deeply detailed buying plans and targets for sourcing and production dept. (based on history/performance/efficiency)
• Integrated pre-seasonal shop-product planning and further controlling and price-management

FORECASTING, ANALYSIS and REPORTING :

• Regular Long/Med/Short-term business forecasting on wide specter of performance parameters (Financial/ Merchandise/ Customer/ Shops KPI / etc.)
• Regular business overview and exploring under-performing sides and possible growing factors (Product / Logistics / E-comm / Shops / Stuff / P&L)
• Marketing activity analysis and Customer intelligence
• Ad-hoc support of Executives and commercial business partners
• Leading and Managing reporting team with wide specter of distributed highly-detailed or short-and-aggregated data for the Executive team and different business partners
• Quarterly and Yearly business performance reporting for Executive team for presentation to the Board of Directors

TEAM:

• Managing and developing team of 40 specialists with personal approach

• Inbound and internal logistics and deliveries strategy
• Shop sales planning and forecasting
• Initial allocation and replenishment deliveries splitting strategy
• Shops clustering and segmentation
• Shops inventory optimization
• 6 DC's inventory management and optimization based on demand and executive targets
• New product order - PO splitting among DC's
• Reporting and presentation for executives and commercial departments according sufficiency of inventory
• Team management and development of 20 specialists