Anastasia Yaskevich

Company Overview: US and EU markets; B2C/B2B E-commerce Products & Services Company

Website: https://amasty.com/

• Strategized and executed a data-driven, SEO-focused blog content strategy, resulting in a 1.6x increase in traffic and 4x revenue growth. Increased blog ranking keywords from 4.6K to 18K+, with 70% of the blog's current Top-3 keywords attributed to the implemented strategy.
• Managed, budgeted, and edited content marketplace orders, ensuring a <$1,500 monthly check for ~15 quality texts.
• Wrote the script for an EU event video and managed its quality execution by a freelancer. Delivered the final result (approved by a CEO) for $170 within 2 weeks.
• Refined and simplified the UX writing for the license management functionality, reducing the number of customer support tickets by 32%.
• Crafted a custom collaboration pitch that was accepted by a target influencer with 20K followers.
• Trained 2 junior writers in best practices for writing, increasing the team’s overall effectiveness.
• Design and implement quarterly roadmaps, define measurable KPIs, and present actionable insights to C-level executives to secure alignment.
• Create calendars for predictable workflows, assign tasks via Jira, and monitor on-time delivery.
• Prepare detailed content briefs, including article outlines, video scripts, and visual requirements.
• Edit content from native and non-native English writers, ensuring readability and compliance with EEAT. Refine and humanize AI-generated outputs.
• Analyze blog performance via GA4, Ahrefs, SEMrush, and GSC. Strategically adjust content creation tactics and priorities based on interim results.
• Negotiate with co-marketing partners, coordinate webinar participation, interview VIP customers.
• Test marketing hypotheses and perform regular competitor research, sharing findings to inform cross-team strategies.
• Received 4 points (1 - lowest, 4 - highest) for overall performance on a yearly performance review.

Company Overview: US and DE markets; Digital kiosk solutions.

Website: https://www.friendlyway.com/

• Achieved a 2.8x increase in the company’s content output in Q1 2023 compared to Q4 2022.
• Led a multidisciplinary team of 6 people (designers and writers), including German and English native speakers. Approved visuals, reviewed and edited all text content.
• Orchestrated a content strategy for the DE market, aligning with localization standards.
• Distributed tasks via Asana and managed individual workloads to ensure on-time delivery.
• Streamlined AI use for content structuring and draft generation, reducing creation time by 65%.
• Established the company's LinkedIn presence within 2 months and created a social media calendar.
• Developed materials for German in-person events to enhance brand awareness.

Company Overview: US and EU markets; B2B Software Development

Website: https://www.scnsoft.com/

• Generated enterprise-level leads worth $600K+ by crafting and optimizing high-impact content.
• Helped the department increase website traffic from under 20 leads/month in 2015 to over 300 leads/month in 2022, driving 10x profit growth.
• Designed a SharePoint interactive demo in Figma and Axure RP, boosting the related services page conversions by 70%.
• Proposed, fully planned (within a month), and managed the development of a Virtual Reality Training demo, boosting VR development lead generation by over 200%.
• Wrote 50+ transactional pages, securing featured snippets and Top-3 ranking positions.
• Authored concepts for lead-generating mobile app development ideas, including an Inventory AR app, Kaizen app, and a mental health app.
• Led content hubs of Virtual/Augmented Reality, mobile development, UI/UX, and web development.
• Wrote original content featured in reputable outlets like Dev.to, Becker's Hospital Review, DigitalCommerce360, and SD Times.

Company Overview: US Market; Cloud SaaS product startup

• Managed outsourced website development, ensuring on-time launch within a 3-month deadline.
• Conducted in-depth competitor analysis to shape a data-driven marketing strategy.
• Created and edited clear technical documentation for product launches.
• Developed persuasive copy for print marketing collaterals, featured at US conferences.

• Managed official correspondence and documentation for the OSCE Parliamentary Assembly 2014.
• Facilitated multilingual communication by translating documents (English-German, German-English) for all Assembly proceedings.
• Supported team members in collecting, organizing, and analyzing data for event preparation.
• Was entrusted with handling highly-sensitive data, ensuring confidentiality and compliance with organizational protocols.