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Anton Slipchenko
Fractional CMO | Growth Marketing Manager |
Riga
Summary
Performance marketing leader with 10+ years of hands-on experience building growth systems for B2B and B2C companies across EU, Scandinavia, MENA, and North America.
Founder of Penguin Digital ( Google Partner ) — delivering paid media, go-to-market strategy, and full-funnel demand generation across 25+ client verticals including maritime, telecoms, SaaS, fintech, and e-commerce.
Comfortable working from zero — whether launching in a new market or rethinking an existing setup.
Experienced in diagnosing underperforming campaigns and rebuilding them around results that actually matter to the business.
Available for Fractional CMO or Head of Growth engagements on a contract/part-time basis.
Overview
12
12
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Marketing Manager
Netaman Shipyards Riga
03.2025 - 11.2025
A Riga-based shipyard group with a solid reputation but a stagnant client base.
They needed a systematic approach to reaching new international shipowners — not just waiting for inbound inquiries.
Results
- International agent network grew from 2 to 6 active representatives in 7 months
- Direct meetings with decision-makers from the top 200 target companies
- 14,000 targeted industry professionals reached and 250 engaged followers gained — all organic, no ad spend
CEO
Anazana.com / On.lv / Bestlocal.market
12.2021 - Current
- Multilingual website builder and B2B marketplace platform (22 languages), targeting SMEs and municipalities in EU and emerging markets.
- Acquired platform technology from a US company; rebuilt and relaunched for European and African markets
- Represented Latvia at GITEX Global 2022 (Dubai) — national pavilion
- Secured EU co-financing (LIAA); built investor financial model
- Currently running paid acquisition campaigns targeting MENA and African markets
Founder
Penguin Digital
04.2018 - Current
- Built a performance marketing agency from zero to Google Partner.
Client base spans EU, US, Africa, and the Middle East.
Core focus: paid acquisition, B2B lead generation, and market entry.
Selected results across client portfolio:
- Telenet (Top-5 ISP Latvia, 5+ years): 24,825+ MQLs, 2,600+ new paying subscribers, 10.9% sustained website conversion rate.
- Self-storage chain (Latvia): Scaled from 3 to 10 locations, 3,989 qualified leads, 700+ new customers onboarded
- Commercial roofing contractor (6-year partnership): €110,000+ in new inbound applications in a single month, 30-50 qualified leads/month
- Fighter jet experiences (Pan-European luxury): 110+ qualified bookings in 4 months, ~30 applications/month, Under €1,000/month ad spend, Avg. ticket €3,000+
- Electronics wholesaler (account turnaround): 10x+ increase in e-commerce revenue vs. previous agency baseline
- Baby boutique Mimikid (7+ years): 3x monthly revenue growth 526,552+ targeted impressions, 10,000+ organic Instagram followers
- Guitar academy: CPL reduced by 63% (6x cheaper), classroom filled to capacity — no budget increase
- Miami biohacking and loungevity conference (Year 3): $78,643 revenue, $14,611 ad spend, ROAS 5.4x, 420 tickets sold
- Ship repair / Marvels LTD: €1,033,402+ in qualified RFQs generated via Google Ads + SEO + ABM
- Verticals: Maritime, Telecoms, SaaS , Fintech, Construction, E-commerce, Events, Political, Security, Transportation.
Marketing Manager
Avemar.lv
03.2016 - 04.2018
- Conducted 50+ B2B discovery meetings with architects, designers, and contractors; built full sales pipeline for a new fireproof building material
- 300% increase in monthly sales revenue during engagement
- 4x growth in daily inbound MQLs
- Launched new product brand from zero: positioning, visual identity, website, ad campaigns
- Built distributor/agent network across Latvia, Lithuania, Estonia, and Russia
- Represented company at Made Expo Milan and construction expos in Poland and Riga
Marketing Manager
Marvels LTD
03.2014 - 03.2016
- Launched Google Ads + SEO → generated €1M+ in inbound project inquiries
- Secured vendor positions with Neste Oil, Ventspils Nafta, Netaman Shipyard, Latvijas Tilti, Circle K
- Contributed to Panemune Bridge (Lithuania) and Island Bridge renovation (Riga) .
Education
BBA - European Business
Baltic International Academy
Riga 04.2001 -
Skills
- Paid Media: Google Ads
Strategic visioning
Team building
Strategic partnerships
Business development
Analytical thinking
Decision-making
Problem-solving
Goal setting
Sales strategy
Project management
Task delegation
Market analysis
Analytical skills
Analytical and critical thinker
Multitasking
Multitasking Abilities
Adaptable and flexible
Task prioritization
Time management abilities
Organizational skills
Business planning
Websites
Software
Google Ads
Google Analytics
HubSpot
Bitrix24
AmoCrm
Google Gemini
Claude
SimilarWeb
ClickUp
Trello
Tildacc
Webflow
Lovable
Framer
PhpMyAdmin
Certification
NextMBA: Marketing Director Course
Timeline
Marketing Manager
Netaman Shipyards Riga
03.2025 - 11.2025
CEO
Anazana.com / On.lv / Bestlocal.market
12.2021 - Current
Founder
Penguin Digital
04.2018 - Current
Marketing Manager
Avemar.lv
03.2016 - 04.2018
Marketing Manager
Marvels LTD
03.2014 - 03.2016
BBA - European Business
Baltic International Academy
04.2001 -
MARITIME TRACK RECORD
- Netaman Shipyards Riga: ABM campaign targeting 200 Baltic shipowners
- Agent network grew from 2 to 6 in 7 months
- 14,000 maritime professionals reached organically
- Represented company at exhibitions in Germany and Norway
- Marvels LTD: €1M+ pipeline from shipyard and port-sector clients — Riga Shipyard, Ventspils Nafta, Alpha Osta
- Industry contacts: Banchero Costa, Peter Gast Shipping, NorShip
- Events: Nor-Shipping, Breakbulk Rotterdam, SMM Hamburg (planned)
AVAILABILITY
Part-time / Contract / Fractional CMO — remote, open globally