Artem Didenko
Team Lead Sportsbook Operations
Rīga
Summary
Experienced iGaming professional with over 8 years of hands-on experience in sportsbook operations, product management, trading, and risk management. Passionate about building efficient processes and driving product growth in a dynamic gambling environment.
Overview
10
10
years of professional experience
2015
2015
years of post-secondary education
2
2
Languages
Work History
TEAM LEAD SPORTSBOOK OPERATIONS
The WhyKingz
10.2023 - Current
- Managing sportsbook operating team
- Managing the sports promo calendar
- Developing new promotions and offers for retention and acquisition
- Adapting the product to different GEOs to stay ahead of the competition
- Analyzing and evaluating the product vs competitors and providing development/improvement proposals
- Managing a team of country managers focused on sportsbook direction
- Supporting commercial teams across all GEOs in developing effective sportsbook operations & strategy
- Working closely with the fraud team to establish models to spot abuse; collaborating with data and commercial teams to effectively analyze and classify sports customers; cooperating with the Customer Service Department on day-to-day sportsbook operations and escalations
- Coordinating across dev, design, data, and ops to ensure seamless product execution from idea to release.
- Tracking key performance indicators, conducting A/B tests, and adjusting the roadmap based on user impact and performance metrics.
- Conducting regular analysis on sportsbook KPIs, retention metrics, and bonus effectiveness
- Working with management to establish company rules and procedures
- Creating structured documentation and automating operational flows
- Onboarding new members of the sportsbook team
SENIOR PRE-EVENT TRADER (FOOTBALL)
GR8 Tech
01.2023 - 09.2023
PRE-EVENT TRADER (FOOTBALL)
Parimatch Tech
07.2016 - 01.2023
- Compilation of pre-event odds for football matches
- Compilation of pre-event odds for unique football statistics markets (fouls, offsides, ball possession, shots on target, etc.)
- Performing data analysis, identifying dependencies, and building models for calculating odds in niche markets
- Conducting analysis to optimize turnover and profits, prioritize issues, and manage trading risks
- Producing bespoke sports betting proposition markets based on internal and external data
- Performing customer analysis and managing risk profiles for sports bettors
- Assisting in the development and improvement of internal trading tools
- Conducting market research and analysis to support profitability, operational efficiency, and product enhancements
- Building predictive models based on discovered data patterns and dependencies
- Assisting with onboarding and training of new trading team members
- Supporting senior trading management in executing and optimizing trading strategies
FRAUD ANALYST
Parimatch Tech
07.2015 - 06.2016
- Analyzing customer behavior and game activity
- Monitoring and ensuring compliance with internal procedures and regulatory guidelines
- Performing risk assessments and fraud detection across customer segments
- Monitoring data flow to identify potential fraud indicators and anomalies
- Participating in the development of strategies and tools to optimize customer risk management processes
- Assisting in the creation of reports for internal audits and compliance reviews
- Collaborating with fraud and data teams to improve detection algorithms and case handling workflows
Education
MASTER'S DEGREE - Electrical Engineer
National Technical Univ. "Kyiv Polytechnic Inst."
Kyiv, Ukraine01-2015
Skills
- Sportsbook operations & retention strategy
- Product ownership & roadmap management
- Power BI
- Tableau
- Confluence
- Jira
- ClickUp
- Excel
- SQL
- Google Analytics
- Figma
Timeline
TEAM LEAD SPORTSBOOK OPERATIONS
The WhyKingz
10.2023 - Current
SENIOR PRE-EVENT TRADER (FOOTBALL)
GR8 Tech
01.2023 - 09.2023
PRE-EVENT TRADER (FOOTBALL)
Parimatch Tech
07.2016 - 01.2023
FRAUD ANALYST
Parimatch Tech
07.2015 - 06.2016
MASTER'S DEGREE - Electrical Engineer
National Technical Univ. "Kyiv Polytechnic Inst."
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