Overview
Work History
Education
Skills
Projects
Certification
Languages
Affiliations
Timeline
Generic

DEEPIKA PRAKASH

Riga

Overview

14
14
years of professional experience
1
1
Certification

Work History

International Business Development: Europe, MENA

Unifarma SIA
Riga
10.2024 - Current
  • Developed and executed go-to-market strategies for nine pharmaceutical product registrations in the Baltics, securing more than 50 licensing and distribution deals, and improving profit margins by 15%.
  • Designed compliant supply chains for four unregistered products, aligning import processes with EU standards.

Business Head (Outreach)

Athena Behavioral Health Services
Gurugram
04.2023 - 09.2023
  • Company Overview: Mental Health & Addiction Treatment
  • Expanded referral network by 50+ psychiatrists through targeted stakeholder engagement and partnership programs, increasing monthly patient intake by 10%.
  • Secured 5 B2B corporate wellness contracts, creating recurring revenue streams.
  • Delivered 2 CME workshops for 300+ healthcare professionals, coordinating expert speakers and clinical content.
  • Mental Health & Addiction Treatment

Business Development Strategist

Anatta Humanversity Pvt Ltd
Mumbai
09.2018 - 02.2023
  • Generated $720K in 7 months during COVID-19 by pivoting outreach to digital channels, reaching 10,000+ stakeholders.
  • Established 100+ medical partnerships globally through targeted outreach, building a sustainable referral pipeline.

Business Head

HealthgGPS (Bestinet Group Venture)
Gurugram
01.2017 - 09.2018
  • Company Overview: Medical & Wellness Tourism Platform
  • Converted 5 high-value surgical cases in launch week by securing 30+ hospital and clinic partnerships across 3 countries.
  • Achieved 15% revenue growth in the first year by leading a 6-member cross-functional team.
  • Medical & Wellness Tourism Platform

Strategic Planner - Healthcare Segment

The Comunicon
Gurugram
04.2014 - 03.2016
  • Company Overview: Startup Marketing Agency
  • Secured 6 long-term healthcare clients by developing tailored marketentry strategies and delivering high-impact pitches supported by data-driven insights.
  • Closed a $10K marketing contract, becoming one of the largest deals during the agency's early-stage growth.
  • Startup Marketing Agency

Product Manager - Pharma Marketing (Antibiotics Segment)

Brawn Biotech Pvt Ltd
New Delhi
05.2013 - 03.2014
  • Increased product adoption in 5 major hospitals through CME-led brand positioning.
  • Trained 10 medical representatives in sales strategy and brand messaging.

Therapy Business Manager - Thyroid & Diabetes Segment

Abbott India LTD
New Delhi
06.2011 - 04.2013
  • Boosted prescription volume by 30% by conducting 8 outreach and screening camps and deploying 11 diagnostic devices.
  • Achieved top regional performance and was recognized as Best Scientific Communicator.

Education

Master's in Health Management -

Riga Stradiņš University, Riga, Latvia
Riga, Latvia

Post Graduate Diploma in Hospital Administration -

Medvarsity, Apollo Hospital Institute of Education
Hyderabad, India
Hyderabad, India

Bachelor's in Pharmacy -

Uttarakhand Technical University
Dehradun, India
Dehradun, India

Skills

Market entry and expansion

Revenue growth and crisis management

B2B partnerships and pharma licensing

Regulatory and market access strategy

Investor and stakeholder management

Physician and KOL engagement

Market research and data-driven decision making

Referral network development

Go-to-market strategy

Healthcare branding and promotion

CRM and business intelligence tools

Projects

Unifarma SIA: Regulatory and tender market entry – Cefazolin 2024 (Saudi Arabia)

Longenesis: Patient engagement platform 2024: pitches for Chiesi, StartSmart CEE, and digital redesign proposals

Pahwa Group: Luxury rehab center market entry 2023

Anatta Retreat & Anatta Liver: Mental & Addiction Health Program, 2021-2023

Abbott India: ThyroMetrix pilot launch (instant TSH testing) 2012

Certification

  • Google Digital Marketing Certificate
  • Communication strategy and integrated marketing strategies
  • Customer and market segmentation
  • Negotiation strategies
  • Addictive Psychology

Languages

Hindi
First Language
English
Proficient (C2)
C2
German
Beginner
A1

Affiliations

Volunteering and counseling for mental health and addiction awareness initiatives

Exploring new destinations and hiking

Practicing yoga and mindfulness

Engaging in networking and community events

Timeline

International Business Development: Europe, MENA

Unifarma SIA
10.2024 - Current

Business Head (Outreach)

Athena Behavioral Health Services
04.2023 - 09.2023

Business Development Strategist

Anatta Humanversity Pvt Ltd
09.2018 - 02.2023

Business Head

HealthgGPS (Bestinet Group Venture)
01.2017 - 09.2018

Strategic Planner - Healthcare Segment

The Comunicon
04.2014 - 03.2016

Product Manager - Pharma Marketing (Antibiotics Segment)

Brawn Biotech Pvt Ltd
05.2013 - 03.2014

Therapy Business Manager - Thyroid & Diabetes Segment

Abbott India LTD
06.2011 - 04.2013

Master's in Health Management -

Riga Stradiņš University, Riga, Latvia

Post Graduate Diploma in Hospital Administration -

Medvarsity, Apollo Hospital Institute of Education

Bachelor's in Pharmacy -

Uttarakhand Technical University

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