DEEPIKA PRAKASH
Riga
Overview
14
14
years of professional experience
1
1
Certification
Work History
International Business Development: Europe, MENA
Unifarma SIA
Riga
2024.10 - Current
- Developed and executed go-to-market strategies for nine pharmaceutical product registrations in the Baltics, securing more than 50 licensing and distribution deals, and improving profit margins by 15%.
- Designed compliant supply chains for four unregistered products, aligning import processes with EU standards.
Business Head (Outreach)
Athena Behavioral Health Services
Gurugram
2023.04 - 2023.09
- Company Overview: Mental Health & Addiction Treatment
- Expanded referral network by 50+ psychiatrists through targeted stakeholder engagement and partnership programs, increasing monthly patient intake by 10%.
- Secured 5 B2B corporate wellness contracts, creating recurring revenue streams.
- Delivered 2 CME workshops for 300+ healthcare professionals, coordinating expert speakers and clinical content.
- Mental Health & Addiction Treatment
Business Development Strategist
Anatta Humanversity Pvt Ltd
Mumbai
2018.09 - 2023.02
- Generated $720K in 7 months during COVID-19 by pivoting outreach to digital channels, reaching 10,000+ stakeholders.
- Established 100+ medical partnerships globally through targeted outreach, building a sustainable referral pipeline.
Business Head
HealthgGPS (Bestinet Group Venture)
Gurugram
2017.01 - 2018.09
- Company Overview: Medical & Wellness Tourism Platform
- Converted 5 high-value surgical cases in launch week by securing 30+ hospital and clinic partnerships across 3 countries.
- Achieved 15% revenue growth in the first year by leading a 6-member cross-functional team.
- Medical & Wellness Tourism Platform
Strategic Planner - Healthcare Segment
The Comunicon
Gurugram
2014.04 - 2016.03
- Company Overview: Startup Marketing Agency
- Secured 6 long-term healthcare clients by developing tailored marketentry strategies and delivering high-impact pitches supported by data-driven insights.
- Closed a $10K marketing contract, becoming one of the largest deals during the agency's early-stage growth.
- Startup Marketing Agency
Product Manager - Pharma Marketing (Antibiotics Segment)
Brawn Biotech Pvt Ltd
New Delhi
2013.05 - 2014.03
- Increased product adoption in 5 major hospitals through CME-led brand positioning.
- Trained 10 medical representatives in sales strategy and brand messaging.
Therapy Business Manager - Thyroid & Diabetes Segment
Abbott India LTD
New Delhi
2011.06 - 2013.04
- Boosted prescription volume by 30% by conducting 8 outreach and screening camps and deploying 11 diagnostic devices.
- Achieved top regional performance and was recognized as Best Scientific Communicator.
Education
Master's in Health Management -
Riga Stradiņš University, Riga, Latvia
Riga, Latvia
Post Graduate Diploma in Hospital Administration -
Medvarsity, Apollo Hospital Institute of Education
Hyderabad, IndiaHyderabad, India
Bachelor's in Pharmacy -
Uttarakhand Technical University
Dehradun, IndiaDehradun, India
Skills
Market entry and expansion
Revenue growth and crisis management
B2B partnerships and pharma licensing
Regulatory and market access strategy
Investor and stakeholder management
Physician and KOL engagement
Market research and data-driven decision making
Referral network development
Go-to-market strategy
Healthcare branding and promotion
CRM and business intelligence tools
Projects
Unifarma SIA: Regulatory and tender market entry – Cefazolin 2024 (Saudi Arabia)
Longenesis: Patient engagement platform 2024: pitches for Chiesi, StartSmart CEE, and digital redesign proposals
Pahwa Group: Luxury rehab center market entry 2023
Anatta Retreat & Anatta Liver: Mental & Addiction Health Program, 2021-2023
Abbott India: ThyroMetrix pilot launch (instant TSH testing) 2012
Certification
- Google Digital Marketing Certificate
- Communication strategy and integrated marketing strategies
- Customer and market segmentation
- Negotiation strategies
- Addictive Psychology
Languages
Hindi
First Language
English
Proficient (C2)
C2
German
Beginner
A1
Affiliations
Volunteering and counseling for mental health and addiction awareness initiatives
Exploring new destinations and hiking
Practicing yoga and mindfulness
Engaging in networking and community events
Timeline
International Business Development: Europe, MENA
Unifarma SIA
2024.10 - Current
Business Head (Outreach)
Athena Behavioral Health Services
2023.04 - 2023.09
Business Development Strategist
Anatta Humanversity Pvt Ltd
2018.09 - 2023.02
Business Head
HealthgGPS (Bestinet Group Venture)
2017.01 - 2018.09
Strategic Planner - Healthcare Segment
The Comunicon
2014.04 - 2016.03
Product Manager - Pharma Marketing (Antibiotics Segment)
Brawn Biotech Pvt Ltd
2013.05 - 2014.03
Therapy Business Manager - Thyroid & Diabetes Segment
Abbott India LTD
2011.06 - 2013.04
Master's in Health Management -
Riga Stradiņš University, Riga, Latvia
Post Graduate Diploma in Hospital Administration -
Medvarsity, Apollo Hospital Institute of Education
Bachelor's in Pharmacy -
Uttarakhand Technical University