Diana Stepina Gauja
Langstini
Summary
Marketing Executive skilled in creating and implementing marketing strategies, increasing brand awareness, and developing customer-centric communications initiatives. Successfully collaborates with the sales department. An enthusiastic and self-motivating person adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem-solving and planning skills.
Overview
18
18
years of professional experience
Work History
Head of Marketing
AS GRINDEKS
03.2021 - Current
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Engaged, informed and supported staff on media and marketing outcomes.
- Launched marketing activities for new product lines and market penetration.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Developed new branding strategies and marketing collateral to foster business development.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
COO
SIA JONNEX FARMA And AS RIGAS PHARMA PLANT
01.2021 - 03.2021
- Identified and pursued business development opportunities to grow organization and increase revenue.
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
- Managed crisis response to minimize potential negative impacts on company.
CEO
SIA JONNEX FARMA And AS RIGAS PHARMA PLANT
06.2018 - 01.2021
- Developed key operational initiatives to drive and maintain substantial business growth.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
- Directed market expansions to propel business forward, meet changing customer needs.
BUSINESS DEVELOPMENT DIRECTOR
SIA JONNEX FARMA And RIGAS PHARMA PLANT
04.2017 - 06.2018
- Collaborated with marketing department to maintain proper branding.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Analyzed market trends and customer needs to identify new business development opportunities.
- Provided market feedback to company leaders regarding competitive offerings, prospect needs and product development ideas.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Implemented innovative business development strategies to increase customer base and expand market share.
BALTIC MARKETING MANAGER
SIA MEDA PHARMA
11.2013 - 04.2017
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Performed market segmentations, targeting and positioning for each product line.
MARKETING MANAGER
SIA MEDA PHARMA
01.2009 - 11.2013
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Performed market segmentations, targeting and positioning for each product line.
PRODUCT MANAGER
VALEANT PHARMACEUTICAL SWITZERLAND
11.2007 - 01.2009
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Collaborated with sales and support teams to launch products on time and within budget.
- Monitored market trends and competitor performance to update promotional strategies.
PRODUCT MANAGER
SIA MEPHA BALTIC
01.2006 - 09.2007
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Collaborated with sales and support teams to launch products on time and within budget.
Education
MBA - Business Administration And Management
RSEBA
RIGA06.2007
Master of Science - Master of Pharmacy
RIGA STRADINS UNIVERSITY
RIGA06.2002
Skills
- Product Launches
- Positioning
- Pricing Strategies
- ROI Analysis
- Competitive Analysis
- Media Relations
- Recruitment and Hiring
- Global Marketing
- Sales Promotions
- Quantitative and Qualitative Market Research
- Product Forecasts
Skiing, traveling with family, running and be active
I am an active person, not only at work but also in everyday life and family life. Our family is very sporty and active travelers, we use every small opportunity to learn something new, get to know new places and just be together.
Languages
Latvian
Native language
English
Intermediate
B1
Russian
Advanced
C1
Timeline
Head of Marketing
AS GRINDEKS
03.2021 - Current
COO
SIA JONNEX FARMA And AS RIGAS PHARMA PLANT
01.2021 - 03.2021
CEO
SIA JONNEX FARMA And AS RIGAS PHARMA PLANT
06.2018 - 01.2021
BUSINESS DEVELOPMENT DIRECTOR
SIA JONNEX FARMA And RIGAS PHARMA PLANT
04.2017 - 06.2018
BALTIC MARKETING MANAGER
SIA MEDA PHARMA
11.2013 - 04.2017
MARKETING MANAGER
SIA MEDA PHARMA
01.2009 - 11.2013
PRODUCT MANAGER
VALEANT PHARMACEUTICAL SWITZERLAND
11.2007 - 01.2009
PRODUCT MANAGER
SIA MEPHA BALTIC
01.2006 - 09.2007
MBA - Business Administration And Management
RSEBA
Master of Science - Master of Pharmacy
RIGA STRADINS UNIVERSITY
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