Inga Elksne

Responsible for creation and execution of marketing activities for specified therapeutic areas (oncology, ICU, Neurology (including stroke & dysphagia, elderly, rehabilitation, medical devices), consistent with company's strategy, aimed at achieving particular purpose sales & market share, build positive image of company's products and promote it's development by: market analysis, development of marketing communication towards medical and consumer/ carers, implement innovations, update portfolio in Baltic in line with global marketing strategy. Lead educational projects for HCP's and patients/ carers. Allocation and usage of A&P budget. Responsible for developing communication strategy for responsible categories to KOL's, HCP's. Implementation of strategy via proper messaging based on scientific literature. KOL management - building relationships, presence in medical conferences and organization of advisory boards/ working groups.

Responsible for creation and execution of marketing activities for a specified therapeutic areas (children ICU, cardiology, gastroenterology, pulmonology (CF), neurology (CP), neonatology, oncology, allergology, GP's, dietology, rehabilitation), products (Faltering growth and Allergy), consistent with company's strategy, aimed at achieving a particular purpose sales and market share, and build a positive image of company products and promote its development by: market analysis, development of marketing communication to the medical and other target groups, implement innovations, update portfolio in Baltic& UA&GEO in line with global marketing strategy.
Responsible for the creation of a marketing strategy by preparing marketing plans for the products, categories in accordance with the guidelines of global. Preparation of sales plans in responsibility areas.
Responsible for the implementation of marketing strategy, tactical implementation of the plan through the selection of appropriate marketing tools - sales preparation of promotional and communications materials for HCP and consumer training, supervision over the implementation of the budget, appropriate forecasting.
Shows sound understanding of the financial results categories and ways tor possible improvement.
Responsible for developing communication strategy for responsible categories to KOL's, HCP's.
Implementation of strategy via proper messaging based on scientific literature, KOL management - building relationships with KOLs, presence in medical conferences and organization of advisory boards / working groups together with Medical department.
Responsible for creating the communication strategy, messaging concepts, creative ideas and campaigns to Patients /Carers responsible categories.
Implementation via available and relevant scope of communication channels:
On- line, E-commerce, Off-line, PR. This is to be done in cooperation with internal and external partners.
Responsible for monitoring the market dynamics (by category & channel) by keeping track of competitors' actions, commissioning of market research, analyzing sales data, and other available data in order to obtain knowledge of the current market situation and the position of the managed products.
Flags issues and opportunities, propose solutions.
Data analysis of Tenders.
Maintain information flow with Cluster Marketing Team and other functions in the organization and within international network.
Work with the Cluster and Global Team on scaling up local business via regular update and alignment with currently running projects.

To contribute to the business by ensuring compliance with regulations and Danone's guidelines and policies in a competitive way, and driving the company position as a credible leader in the field of nutrition in Baltics. Champion nutrition Science to co-build category and product relevance in x-functional cooperation.

Regulatory and Quality management
Establish and build relationships with key stakeholders internally and externally.
Create SMART action plans against KPI's.
Implement global strategy of Regulatory and Quality functions on CBU level.


Nutrition Science and Public affairs
Cooperate with other functions providing them nutritional expertise.
Provide nutritional expertise in external relations.

Build functional capabilities and develop self & others
Develop and educate self and team.

Core processes & routines
Communication and artwork validation
Nutrition Science expertise in projects
Crisis management & risk assessment
Product notifications, registrations & reimbursement
Complaint handling, Quality reporting

Alongside the core duties and responsibilities, Employee commits to take participation in WISE activities and agrees to abide by the terms of WISE policies and procedures.

Drive and execute the Medical Marketing plans for specific brands from Danone Nutricia Early Life Nutrition in order to achieve the company's vision, desired sales, market share, brand result objectives and the brand image target as well as new product and new market segment development.

Medical strategy
Implement and execute overall strategy for medical marketing.
Collaborate with other functions and own team to contribute in planning and execution processes.
Participation and contribution in team and company events and meetings.

Medical Marketing
Development and production of Medical Marketing materials, training of their
use.
Participation in CP understanding initiatives & product concept development.
Organizing medical conferences.
Medical articles and ads process.
Communication with KOLs.
Campaign scientific support to all functions.

Local-Regulatory tasks in Latvia

Product registration process incl. registration material preparations
Authority relationships in Latvia re quality and regulatory
Secure basic regulatory affairs in Latvia

100% responsible for both brands of Nutricia in Belarus and medical marketing in Baltics/Belarus To develop, propose and implement the marketing strategy for all Babyfood products of the respective brands. In alignment with Medical Director and Brand Managers of the respective brands, develop materials for HCPs, participate in organization of medical conferences and events with an objective to support medical recommendation for Nutricia brands in Baltics/Belarus. To analyse market trends and identify business opportunities, anticipating to consumer needs. Full focus on product innovation and renovation, full control of product launches from recommendation to in-market execution. Formulate and control brand and medical marketing budget. Establish and maintain information flow with other functions in the organization and within international network.
Stimulate key account managers with training, presentation and all relevant information regarding strategy, branding, pricing and competition Maintain contacts with external partners, e.g. communication and packaging agencies, market research companies.

To implement the marketing strategy and agreed projects for Tutteli brand. To implement the agreed multi - brand and other projects. To analyze market trends and provide analytical support (Nielsen) to the rest of the team and other functions. Maintain information flow with other functions in the organization and within international network. Propose activities for brand growth.

Implement medical strategy via medical channels. Distribution and sales development of Nutricia Infant Nutrition products, work with medical institutions. Build relationships with KOL's and HCP's. Organize medical conferences.

Distribution and sales development of Nestle Infant Nutrition products, work with medical institutions. Build relationships with KOL's and HCP's. Organize medical conferences.

Responsible for the development and co-ordination of the respective brand and medical marketing strategies in order to reach maximum sales level, management and Operating result.
100% responsible for both brands of Nutricia in Belarus and medical marketing in Baltics/Belarus To develop, propose and implement the marketing strategy for all Babyfood products of the respective brands.
In alignment with Medical Director and Brand Managers of the respective brands, develop materials for HCPs, participate in organization of medical conferences and events with an objective to support medical recommendation for Nutricia brands in Baltics/Belarus. To analyse market trends and identify business opportunities, anticipating to consumer needs. Full focus on product innovation and renovation, full control of product launches from recommendation to in-market execution. Formulate and control brand and medical marketing budget. Establish and maintain information flow with other functions in the organization and within international network. Stimulate key account managers with training, presentation and all relevant information regarding strategy, branding, pricing and competition Maintain contacts with external partners, e.g. communication and packaging agencies, market research companies.