Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic
KATRĪNA GREITĀNE

KATRĪNA GREITĀNE

Latvia

Summary

A seasoned pharmaceutical professional with extensive experience across marketing, business development, and brand management roles. Expertise spans market analysis, product launches, and cross-functional collaboration, with a proven track record in enhancing brand visibility and capturing new business opportunities in a highly competitive industry.

Overview

9
9
years of professional experience
4029
4029
years of post-secondary education
1
1
Certification

Work History

BUSINESS UNIT MANAGER

SOLEPHARM
MARUPE
09.2017 - 02.2025
  • In June 2024 started the above-mentioned position

Main responsible area is metabolic disorders. Main responsibilities: creating campaigns, analysing sales un compose forecasts, pricing, new product development (food supplements), leading and managing relationship with KOLs, leading webinars and participation in international exhibitions, developing strong relationship with an export partners, analyzing new market, advising partners regarding packaging, design and portfolio expansion

  • In 2023, promoted to business development manager in strategic networking and medical marketing

Main responsibilities: everyday communication with international partners, leading webinars for specialists, organising exhibitions, working with social media like LinkedIn, searching for everyday work automation like AI, new partnership development, leading product researches and analysing new markets, Coordinated multi-disciplinary teams, resulting in superior project execution

  • In 2021, promoted to international marketing manager

Main responsibilities: creating marketing campaigns for international markets, leading webinars, creating marketing materials both digital and printable, participating in exhibitions, leading brand management team

  • In 2017, started working as international brand manager

Main responsibilities: creating marketing materials for a given products, training international sales teams about the products

PHARMACIST

BENUPHARMACY CHAIN
RIGA
11.2015 - 09.2017
  • Deputy manager of the pharmacy

Education

MASTER'S DEGREE - Health Sciences in Pharmacy

UNIVERSITY OF LATVIA

BACHELOR - Health Sciences in Pharmacy

UNIVERSITY OF LATVIA

Skills

  • Sales and marketing
  • Communication
  • Brand management
  • Market analysis
  • Presenting and organizing
  • Key account relationship building
  • Product / Brand launch
  • Achieving targets
  • Product development
  • Customer relationship management
  • Key Performance Indicator monitoring

Languages

English
Fluent
Latvian
Native
Russian
Advanced

Certification

  • Integrated marketing management (2023, Turība)
  • Pharmaceutical marketing and sales (2022, JPD integrated communications)
  • Marketing communications and brand management (2021, Turība)

Timeline

BUSINESS UNIT MANAGER

SOLEPHARM
09.2017 - 02.2025

PHARMACIST

BENUPHARMACY CHAIN
11.2015 - 09.2017

MASTER'S DEGREE - Health Sciences in Pharmacy

UNIVERSITY OF LATVIA

BACHELOR - Health Sciences in Pharmacy

UNIVERSITY OF LATVIA
KATRĪNA GREITĀNE