Lauma Zālīte
Riga,
Overview
11
11
years of professional experience
Work History
Email Marketing Specialist
AS "Air Baltic Corporation"
11.2021 - Current
- Managing email marketing campaigns by supporting technical and creative aspects.
- Building and maintaining automated email flows, such as Welcome series, Reactivation for inactive subscribers, Birthday flow, Inspirational series etc.
- Creating targeted segments, run A/B tests, analyze campaign performance, and apply insights to optimize future campaigns for improved results.
- Working closely with marketing, sales, and revenue teams to align email marketing efforts with overall business goals and contribute to finding technical solutions for campaign execution.
- Hands-on experience in logic building and campaign automation within platforms like SurveyMonkey, supporting advanced targeting and data collection.
Legal assistant
SIA "GENCS VALTERS LAW FIRM"
07.2019 - 09.2021
- Legal assistant and office administration duties.
- Coordinate communication and collaboration between clients and financial institutions.
- Create and design visual materials for marketing initiatives.
- Create and manage Google Ads campaigns to traffic to website.
- Manage and update website content to ensure it is current and engaging.
Internship in Digital advertising
"INFINITUM AGENCY"
02.2019 - 05.2019
- Create and optimize digital marketing content.
- Assisting for campaigns and Google Ads tools.
- Execute Google Search, Display, and Facebook Ads.
Lifeguard
"Latvijas Pludmales Glābēju Asociācija" (LPGA)
06.2016 - 08.2018
- Ensure compliance with internal procedures at the swimming pool.
- Provide first aid when necessary.
- Prevent and manage hazardous situations.
Summer Job Experience
SIA "Premier Restaurants Latvia", SIA "FREKO"
06.2014 - 08.2016
Education
Bachelor's Degree in Law -
University of Latvia
01.2019
General upper secondary education -
Valmiera State Gymnasium
05-2016
Skills
- Email campaign management
- Email automation flows
- Transactional emails
- Email analytics
- Subscriber engagement
- MailChimp
- Mandrill
- Email design
- GDPR compliance
- Multivariate testing
- Segmentation techniques
- Attention to detail
Timeline
Email Marketing Specialist
AS "Air Baltic Corporation"
11.2021 - Current
Legal assistant
SIA "GENCS VALTERS LAW FIRM"
07.2019 - 09.2021
Internship in Digital advertising
"INFINITUM AGENCY"
02.2019 - 05.2019
Lifeguard
"Latvijas Pludmales Glābēju Asociācija" (LPGA)
06.2016 - 08.2018
Summer Job Experience
SIA "Premier Restaurants Latvia", SIA "FREKO"
06.2014 - 08.2016
Bachelor's Degree in Law -
University of Latvia
General upper secondary education -
Valmiera State Gymnasium
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