Laura Rjauka
Brand Development And Sales Manager
Rīga,Latvia
Summary
Customer-focused leader with successful track record of driving sales, improving customer satisfaction and creating efficient operations. Knowledge of digital marketing tools and well-versed in creating and executing campaigns to boost visibility and drive sales. Creative problem solver and experienced negotiator with grasp of latest trends in industry.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
4
4
Languages
Work History
Brand Development and Sales Manager in Latvia
TG Brands
02.2024 - Current
- Evaluated performance against goals and implemented appropriate development plans.
- Met with clients, delivering presentations, and educating on product and service features and offerings. Have gained new partners Benu, Euroaptieka, Balt Farm and others.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Established and cultivated solid business relationships with new or existing customers.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
Ecommerce Specialist
T.N. ROZALINDE
7 2022 - 01.2024
- Oversee all retail e-commerce platform activities – Pigu (Latvia,
Lithuania and Estonian markets) and Robertsmart.com. - Maintain companies’ brand on all digital properties.
- Conduct A/B testing with products to improve product, sales,
marketing strategy, customer service and conversions. - Develop and implement a competitive pricing strategy, manage
market research and data analysis, SEO and website design, analyze
traffic and effectiveness of sales strategies. - Plan, develop and execute strategies for improving product sales,
marketing and other activities. - Work together with developers, graphic designers, product
manager, IT department to ensure project development. - Analyze performance metrics, prepare reports and present key
findings to the team. - Maintain communication and build relationships with all partners,
colleagues, costumers. - Stay informed about trends, technologies, changes and implement
needed changes in platforms or strategies.
B2B Sales Manager
CLS TECHNOLOGY
Latvia, Riga
01.2021 - 06.2022
- Approach targeted business clients actively in Europe, Asia, US and UK markets. Active B2B sales to potential customers through online retailer and marketplaces. Communication and negotiation with decision makers. Set pipeline and source new leads until getting them started.
- Managed and motivated employees to be productive and engaged in work.
- Developed and implemented business strategies to achieve business goals and stay competitive. Have improved sales by 30% and more.
- Manage partnerships with all partners – sales, new product launches, marketing solutions, brand visibility, orders, deliveries, procedure's.
- Conduct market research - analyze competitors, efficiency of sales strategies, marketing trends, shopping tendencies, etc.
- Overlook different size projects from planning till execution.
- On-board new customers and keep communication alive.
- Contributes to team effort by accomplishing related results as needed. Planed sales and marketing strategies together with partners and marketplaces.
- Analyze performance metrics, prepare reports and present key findings to team.
- Stay informed about trends, technologies, changes and implement needed changes in platforms or strategies.
- Have worked with online retailers Notino, Matas, Lyko, Douglas, Zalando, Pigu, Cocopanda, Blivakker. Marketplaces - Douglas, Zalando, Allegro, Onbuy, Kaufland, EMag, Allegro, Feelunique, Ahlens, Amazon
- Knowledge of Shopify, Miracle, Amazon systems - content upload, order processing, sales and marketing strategy planning, etc.
Brand Manager Retail and Online
C&D STYLE
09.2016 - 12.2020
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Responsible for brand development in market, proactively promote sales, brand image, cooperate with existing partners and actively seek new ones. Develop short-term and long-term development plans for marketing, sales, communication, training, and campaign activities.
- Created and managed social media campaigns to increase brand engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Conducted research and analysis to determine brand positioning and messaging. Improved sales by 20%.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Prepare and supervise representative materials - brochures, handouts, teaching materials, booklets, etc. Monitor external information sources (Facebook, Instagram), internal information flow and communication.
- Collaborate with journalists, public figures, social network influencers to reach brand awareness throughout all social media platforms.
- Work closely with team to reach sales and customer service goals. Managed around 20+ people. Insured customer service in the stores not less that 90%.
Retail Store Manager and Marketing Back-up
Hennes & Mauritz AB
10.2013 - 1 2016
- New store opening planning and organizing. To ensure functions and internal routines of store, achievement of financial goals, analysis of store's strengths and weaknesses, to see potential sales opportunities. Increased sales every year by 4-5% to budged.
- Lead and motivate the team to increase sales and ensure efficiency, initiate corrective actions, identify current and future customer requirements, analyze sales figures, forecasts, and future sales trends. Manage around 60-100 people.
- Manage inventory levels, provide short-term and long-term planning. As well, organize campaigns, activities, sales, and other store events in accordance with high H&M standards.
- As assistant to head of marketing, I participated in various marketing events, I created necessary reports, translations and different marketing materials, preparation of social network texts, communicate with cooperation partners and internal team.
- Increased average transaction value by upselling products, promoting add-ons, and cross-selling complementary items. Had the highest pieces per receipt in Latvia. Ensured customer service by 90% and more.
- Ensured compliance with company policies and local regulations regarding safety standards, licensing requirements, staff conduct in-store procedures.
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback, and rewarding superior performance.
Education
Intercultural Relationships Latvia-Germany - Intercultural Relationships Latvia-Germany
Latvijas Kultūras Akadēmija
Riga, RIX 09.2006 - 05.2010
Skills
Time management abilities
undefinedCertification
04/2022 - 06/2022, Certificate: Digital Marketing
Timeline
Brand Development and Sales Manager in Latvia
TG Brands
02.2024 - Current
04/2022 - 06/2022, Certificate: Digital Marketing
06-2022
B2B Sales Manager
CLS TECHNOLOGY
01.2021 - 06.2022
10/2018 - 03/2019, Certificate: Project management: Scrum,Lean,Agile,Kanban
03-2019
Brand Manager Retail and Online
C&D STYLE
09.2016 - 12.2020
05/2016 - 06/2016, Marketing certificate
06-2016
Retail Store Manager and Marketing Back-up
Hennes & Mauritz AB
10.2013 - 1 2016
Intercultural Relationships Latvia-Germany - Intercultural Relationships Latvia-Germany
Latvijas Kultūras Akadēmija
09.2006 - 05.2010
Ecommerce Specialist
T.N. ROZALINDE
7 2022 - 01.2024
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