OLGA FELSBERGA

• Lead regional Pet nutrition marketing team responsible for the cluster of 10 Markets in Central Europe (Poland, Baltics, Romania, Hungary, Czech, Slovakia, Moldova) .
• Design regional and local marketing strategy plans for brand awareness, penetration, marketshare gain and revenue growth, adapt goals to the specific market lens, follow through on alignment and execution excellence
• Orchestrate collaboration of sales, activation, category, finance, revenue management teams to develop and deploy tailored marketing strategies aligned with global business objectives.
• Foster relationships with stakeholders, including regional business leaders and external partners.

• Establish, lead and develop new SRM department in the Cluster of 14 markets across Baltics, Balkans Adriatic, Isreal, Ukraine
• Lead the design and deployment of the Unit's SRM agenda:3Y pricing plan, Trade promotional excellence plan, Portfolio/Customer Mix & ROI mindset
• Drive engagement and capability build of SRM across the Unit
• Partner with other Teams to drive compelling Retailer Value Change Propositions
• Represent the Unit in the regional strategy including net pricing in Central Europe
• Main achievements:

- Establishment of engaged BBAI SRM Team

- Creation and deployment of the Unit 3Y SRM strategy

- Development of the SRM ecosystem in the Unit - ways of working, R&R, tools and scorecards

- Capability development plan for the SRM Team and the key stakeholders

• Establish, lead and develop Baltic Marketing Team
• Deploy all category strategies via Brand Management team across the region
• Own all Segment KPI in Baltic & Petcare & Food KPI Delivery
• Follow-up on performance and design course adjustment initiatives where necessary
• Partner with Category, Finance, Customer marketing and Sales teams in global category vision deployment
• Build and maintain relationships with key internal and external stakeholders (incl. Media agency, Creative agencies, Nielsen)
• Main achievements:

- Establishing high performing Baltic Marketing Team

- Turnaround of Petcare business performance (55% of NSV Sales) : highest ever Growth and highest ever Marketshare achieving best in class result in Europe in 4 years

- New approach to Brand campaign deployment reaching best ever results in the Region as new Launch and new 360 campaign execution

- Performance turnaround of Gum Segment in the Baltics

• Corporate VIP Client Credit Department Head support in Business project analytics, risk and opportunity metrics analysis
• Assessment and evaluation of business projects and activities including regular contact with Clients
• Regular follow up and analysis of Bank's key financial figures and recommendations for improvement to Bank management team
• Elaboration of Banks' credit portfolio presentation for Fitch and Moody's ratings
• Ad hoc analysis and reporting in line with the Bank's strategy