Pavel Vorobyov
Business Development Executive
The way to get started is to quit talking and begin doing.
Walt Disney
Summary
- Sales professional with 20+ years of extensive experience in positions in Business Development, Product Management, Sales and Marketing, for leading brands in various IT products, home electronics, and bulk alcohol industries ensuring profitability of operations and P&L growth.
- Proficient in the development of niche market segments for distribution and channel partners' direct sales, retail trade, and also for e-commerce segments in B2B and B2C, with a track record of successfully driving higher margins and ROI.
- Provided strategic and operational leadership for sales strategy planning and implementation, new product launches, streamlined business operations, and developed new market potential for expansion across countries and regions.
- Expertise in GTM strategy, and launch of new SKUs, establishing brands, developing effective marketing campaigns, competitive analysis, and market and demand forecasting.
- Led teams to drive gains in revenue, market share and profit performance, and developed companies for fast growth and profitability.
Overview
23
23
years of professional experience
6
6
years of post-secondary education
Work History
Business Development Executive
Kalsnava Distillery
Riga
03.2019 - Current
- Business development in bulk neutral alcohol manufacturing company.
- Managed distribution channels and export sales of organic bulk neutral alcohol to the EU, UK, and the USA.
- Signed 20 new contracts with the leading companies in the bulk alcohol industry and achieved a sales increase of 40% in 2020 - 2021.
- Implemented long- term scheduled deliveries and introduced a brand-new company web page in 2020.
Business Development Manager
Project-based companies’ development
Riga
10.2015 - 02.2019
- Business development of e-commerce projects for home electronics, IT goods and transfer service companies in B2B and B2C in the Baltic's region
- Managed distribution channels, general sales strategy, and sales to key customers
- Implemented e-commerce solutions and digital marketing.
Area Development Manager in Baltic Countries
Scarlett, Arima Holding Co
Riga
09.2014 - 08.2015
- Represented and developed business of Scarlett in the Baltic's
- Managed direct sales to regional distributors and retail chains - food, DIY, and home electronics.
- Managed to start sales through a leading regional distributor and joined 150 new regional sales points.
- Improved the goods customs clearance process, managed logistics operations and conducted product training for partners.
- Introduced new products of 50 SKUs and managed marketing activities.
Product Category Manager
RD Electronics
Riga
05.2013 - 09.2014
- Developed sales of Multimedia, PC components, Gaming and accessory product categories of A and B brands of 750 SKUs.
- Executed sales plan by 107%, managed supply chain, stock inventory, monthly marketing promo campaigns, and new product introductions into the company's shop chain.
- Revised category assortment and shop display by 70% and achieved sales volume increase for Headphones and PC Speakers by 200%, for External HDD and PC components by 300%.
Product Category Manager
Pigu Latvia SIA
Riga
07.2012 - 03.2013
- Developed sales of Laptops, Tablets, Desktop PC, Monitors, Peripherals, and Multimedia product categories of A and B-brands.
- Executed sales plan by 92% and increased active assortment from 650 SKUs to 1200 SKUs.
- Managed joint purchasing and collaboration with HQ Company.
- Created and ran 3 joint promo campaigns with vendors and started cooperation with 2 new suppliers.
Sales Director
Aspire Technology SIA
Riga
08.2009 - 06.2012
- Developed sales of TP-LINK, Trendnet, TechniSat, Tenda SOHO networking and range of telecommunication products categories of 350 SKUs.
- Executed sales plan by 122% and attracted more than 130 new customers with a turnover of 200K EUR.
- Managed cooperation with vendors, marketing campaigns, visiting exhibitions, and new product introduction.
- Created and led the sales team of 4 managers, introduced 2 new brands into the Latvian market, and implemented an ERP system in the company.
Product Sales Manager
Baltic Countries
07.2008 - 05.2009
- Developed sales of LG, Acer, AOC, Neovo, and BenQ monitors; WD, Seagate HDD; Creative, Logitech, and Trust multimedia categories of 550 SKUs.
- Executed sales plan by 115% and achieved the target market share of 35% for LG in 6 months from zero to hero with a turnover of 500K EUR.
- Managed sales to 5 retail chains in Baltic's, marketing promo campaigns, purchases from vendors and stock inventory.
Product Sales Manager
ELKO Latvia SIA
Riga
08.2001 - 10.2005
- Developed sales of Hewlett-Packard, Samsung, Canon, OKI, Lexmark peripherals and supplies, Creative, Logitech, Epro, and Intenso multimedia categories of 400 SKUs.
- Executed sales plan by 136%, managed sales to Top–50 customers and reached Hewlett-Packard target market share of 35% (max 58%) from zero to hero in 8 months.
- Introduced 4 new categories, started sales to 3 electronics retail chains and got a position promotion.
Product Sales Manager, Head of Retail Department
Hewlett-Packard
Riga
08.2001 - 10.2004
- Developed sales of Hewlett-Packard, Samsung, Canon, OKI, Lexmark, Creative, Logitech, Epro, and Intenso multimedia categories of 400 SKUs.
- Executed sales plan by 136%, managed sales to Top–50 customers and reached Hewlett-Packard target market share of 35% (max 58%) from zero to hero in 8 months.
- Introduced 4 new categories, started sales to 3 electronics retail chains and got a position promotion.
Manager, Regional Sales Manager
Samsung Electronics Co.
Riga
11.1999 - 05.2001
- Developed sales of home electronics, domestic appliances, and digital products in Latvia, Lithuania, Estonia, Belarus and Kaliningrad region
- Executed sales plan by 128%, managed sales to 10 key regional customers and introduced 3 new product categories into the market
- Controlled a new supply chain introduction to improving the logistics process and got a position promotion twice.
Education
Master of Business Management - Business Administration And Management
09.2004 - 06.2006
Master of Science - Finance
09.2001 - 06.2002
Bachelor of Science - Business Activity Legal
09.1994 - 06.1998
Skills
English – full professional proficiency (C1 – Higher Intermediate)Latvian – native or bilingual proficiency (C2)Russian – mother tonguePC skillsSAP R3; JD Edwards; SCALA 5 – 7; 1C 81 – 82, E–COM 20MS Windows 95 – 11; MS Office (Word, Excel, Outlook, PowerPoint) 95 – 2020Google Analytics, Google Ads
Additional Information
- 2004 – Vendor’s reward (turnover growth in Latvia)
- 2003 – Headquarters reward and vendor reward (product category development)
- 2002 – Best company manager (the biggest turnover and profit increase)
- Driving license B category (since 1994)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Business Development Executive - Kalsnava Distillery
03.2019 - Current
Business Development Manager - Project-based companies’ development
10.2015 - 02.2019
Area Development Manager in Baltic Countries - Scarlett, Arima Holding Co
09.2014 - 08.2015
Product Category Manager - RD Electronics
05.2013 - 09.2014
Product Category Manager - Pigu Latvia SIA
07.2012 - 03.2013
Sales Director - Aspire Technology SIA
08.2009 - 06.2012
Product Sales Manager - Baltic Countries
07.2008 - 05.2009
Riga International School of Economics And Business Administration - Master of Business Management, Business Administration And Management
09.2004 - 06.2006
University of Latvia - Master of Science, Finance
09.2001 - 06.2002
Product Sales Manager - ELKO Latvia SIA
08.2001 - 10.2005
Product Sales Manager, Head of Retail Department - Hewlett-Packard
08.2001 - 10.2004
Manager, Regional Sales Manager - Samsung Electronics Co.
11.1999 - 05.2001
Riga Technological University of Civil Aviation - Bachelor of Science, Business Activity Legal
09.1994 - 06.1998